Posted: January 17, 2012

This cross trained, team oriented individual leads the strategy and operations of the SEO and SEM Division. The Director of Search provides assistance in understanding the online user behavior of clients' target audiences, defining analytics strategies, managing insight and research projects, developing interactive strategies, performing analysis and recommendations. The Director also works with other agency departments including social media, to provide technical support and recommendations regarding integration of technologies to ensure that clients’ online presence provides a complete view across multiple platforms.

Responsibilities:
•Create and guide strategy for all SEO, SEM and Email clients
•Perform monthly deep reviews of all existing clients
•Review new technologies for potential to incorporate into current agency offerings or client implementation
•Gather and synthesize data from site measurement tools into reports with actionable insights
•Review and assess client opportunities for increased SEO impact including social media optimization
•Identification of trends and opportunities through channels such as Facebook, You Tube, Twitter, LinkedIn and others along with a strategy to integrate as part of a client’s SEO plan
•Work with client partners to proactively develop and propose value-added ideas/insights to drive the development and execution of interactive strategies regularly
•Identify vendors and partners to deliver value added and full-service solutions to clients
•Perform internal training for FSC team members on paid search and SEO
•Serve as the final review for recommendations and technical issues and deliverables before going to client

Requirements:
•5-7 years of relevant industry experience and personnel management
•Strong interest and understanding of online business strategy
•Effective verbal and written communication skills
•Outsourced vendor acquisition and management
•Familiarity with PHP, CSS, HTML and knowledge to guide integration as executed by others
•Working knowledge of Internet research and compiling and analyzing data, statistics and trends from web sites
•Strong quantitative analysis skills
•Hands-on experience with analytics tools, Internet research tools, SEO and Paid Search including Google certification
•Business analysis and data quality management skills