New Orleans & Company is the official destination sales and marketing organization for New Orleans’ tourism industry representing over 1,100 member companies in the city’s hospitality community. Founded in 1960, our mission is to inspire, promote and encourage travel to our city for the economic, social and community benefit of New Orleans and its people. Our vision is to ensure New Orleans remains the most remarkable, unique and welcoming city in the world to live, work and visit. At New Orleans & Company our values are more than just words on a page. They guide everything we do; from the way we work with our members, partners and communities to the experiences we create for our visitors. We believe in trust, building genuine relationships that foster long-term partnerships. We value authenticity, striving to be true to ourselves and our city in all that we do. We embrace innovation, constantly seeking new and better ways to serve our stakeholders and enhance the visitor experience. Collaboration is at our core, recognizing that we are stronger together. We champion inclusivity, creating a welcoming and accessible destination for all. Finally, we strive for excellence in all that we do, holding ourselves accountable to the highest standards of performance and service. These values define us and guide us, helping us to fulfill our vision of making New Orleans the most remarkable unique and welcoming city in the world.